What can be said of Arizona State University (ASU) Libraries’ use of Youtube, Facebook and Twitter in terms of collaboration, conversation, community, content creation?
The ‘Library Minute’ videos share information with fast fun. They meet Farkas’ (2012) adjectives: vibrant, engaging, real personality (the librarian is named, smiles constantly and most of her jokes are funny). Importantly, the videos are accurately captioned; and their descriptions are concise but thorough and hyperlink relevantly.
Designed to give information to a small audience, it is perhaps no surprise they do not generate conversation or viral viewing.
Consistent with recommended practice (eg: Schrier, 2011), ASU Libraries monitor and respond to (at least some*) local Twitter mentions of the library. Help 2-3 hours later (perhaps from the roundabout search/feed) might be a little slow for the print-woed and lost, but might bring students back if they’d given up.
They do jovial, light responses, but miss opportunities to move into conversation. For example:
@jbatsell That's sad. We'll go visit it in the stacks and say hi to it for you.
Rather than “we’ll visit”, to a scholar’s tweet about their work in the collection a librarian could:
Retrieve, optimise findability, and link to its record (and start a chat about permalinks scholars can use to promote their own work?);
Tweet a currently relevant synopsis;
Or pursue conversation–ask whether the writer continued exploring the same field etc? Maybe segue into digitisation parameters in their repository?
Facebook facilitates faster (3 minutes) response:
Good answer (maps) provided in a friendly tone. But it was a closed response–could encouraging that game idea have led to spontaneous co-creation?
Comparing to enrolment numbers**, Nicole showed that students have not yet flocked to ASU Libraries’ Twitter stream. However Facebook’s public display of likes and “talking about” are for the past seven days (Menousek, 2011) rather than over all time and so do not indicate a page’s community size. If their Youtube videos are embedded in orientation materials, the number of views and subscribers Youtube reports may not reflect the videos’ total audience.
None seen nor appears to have been sought, would the streams be more popular if they did involve students?
**Conveniently teaching me how to find enrolment figures for US universities (Thanks Nicole).–^–
This has been a response to the fourth optional OLJ Task (Module 3): A critical evaluation of ASU Libraries’ use of Youtube (viewing five of ASU’s collection of The Library Minute videos ) and two other “web 2.0” platforms (used as part of the ASU Library Channel suite at http://lib.asu.edu/librarychannel/) “to achieve the 4Cs of social media” (in no more than 350 words).
For brevity, questions about whether the 4Cs are constructive for library goals had to be left out.
Farkas, M. (2012, July 23). Behavior vs. belief and changing culture. Information Wants To Be Free. Retrieved from http://meredith.wolfwater.com/wordpress/2012/07/23/behavior-vs-belief-and-changing-culture/
Menousek, B. (2011, October 20). What does it mean when Facebook says ‘n number of people are talking about this’? Quora. Retrieved from http://www.quora.com/permalink/px9aFgmKR
Schrier, R. (2011). Digital librarianship & social media: The digital library as conversation facilitator. D-Lib Magazine, 17(7/8). Retrieved from http://dlib.org/dlib/july11/schrier/07schrier.html
Something about the rhythm and flow of conversation eludes me. Just like the languages I would like to learn, it is completely academic without practice. And conversational practice for an introvert is … short.
So, once again I’m looking at some rules.
First from Google is Readers’ Digest. Straight away I see I have learned some things, because it seems to me that theirs are all jumbled. For example, the first lesson I recall (theoretically anyway) from Carnegie (I believe) is that it is about listening, and about you not me. So I’ll just reorder these…
Be a good listener. Subsumes Do not interrupt another while he is speaking
With this one first, the others should be easier..
Ask questions to find out what you both have in common. (was Do not do all the talking.)
subrule: Don’t ask another question before the first one has been answered.
Choose a subject of mutual interest. “Draw the person’s interests out and don’t “hinge the conversation on politics when it should be on potatoes or on poetry.””
The conversation should be in harmony with the surroundings. “Do not “talk about cheese when the moon would be a more fitting topic.” Also, don’t discount the appropriateness of silence.”Aha, a few of theirs could combine into one:
Speak honestly – balanced with silence
Do not contradict, especially if it’s not important.
Do not exaggerate. Not everything is “the best,” “the worst,” or “the funniest.”
Do not misquote.
Cultivate tact. Do not be untruthful, but remember silence is an option. “Say the right thing, or say nothing.”
Don’t always be the hero of your story, however, the story should have a hero. Build up others as well as yourself.
Avoid unnecessary details.
Now they don’t look too different from Penn’s Rules of Conversation (eg “132. Better say nothing than not to the Purpose. And to speak pertinently, consider both what is fit, and when it is fit to speak.”); or Grice’s Conversational Maxims (eg “of quality: Try to make your contribution one that is true.”).
But there is more to it isn’t there ? Particularly if we expand that “harmony” rule… I am pondering timing… Considering that the nature of timing in conversation varies culturally (if I understand Mark Liberman’s point correctly), might the online environment present a different cultural context, so that we cannot transfer timing expectations? Or does the ‘conversation’ metaphor crumble?
The Rhythm of conversation
And here is where I tail off.
I stumbled upon an abstract of a paper (Dabbs, 1982) in which communication researchers used Fourier analysis to characterize the rhythm of sound and silence in low and high cognitive load conversations. Then, considering how that transfers to the online textual context, I tripped over Donath (2006) mapping online conversation ‘salience’.
Don’t worry: for all that stumbling and tripping I am not bruised, but I am glazed (not in a yummy way) and tired.
Do we need to look at the basics of effective website design in every subject? Who is not in more need of realistic practical team-based application than theory? Ah, to answer my own question even mental pathways need to be marked out by repeated treading. Even so, couldn’t we focus on the subject? Sighs.
aside: Starting point
My starting point would be from most recent studies on the fundamental goals of information architecture: findability and usability – and principles such as those outlined by Brown (2010) [pdf])
Reading agenda: ‘participatory’ attributes
This website section of module 3 begins “Imagine ten thousand members of the general public outside the entrance to your library…this is what your web and online presence is all about.” This may be the ambition, but it is not likely to be true. “General public” implies the larger pool of community members who might not already be members and might not think about their library from day to day. Given the size of the internet, your community members are as likely to be at the other side of the country or the world. Bringing the community to the “door” (your website) requires (if you can resolve the relevance question) effort in all four of offline community presence, broader online presence, website information architecture and design.
Next it declares “How we engage our users and potential users with collections, research and online resources is all about web site design and social media presence. ” I think it is all about whether–and if so how–community members *want* to (or would want to if they could) engage with library collections, collecting, and [fill-in-applicable] services. Are library goals and individuals’ goals aligned?
Will this set of reading offer ME something new and reliable? Considering the topic of the module: “participatory library services” I will look to identify specific mention or demonstration of website attributes that seem likely to entice me to collaborate, converse, commune and/or create content. AND/OR I will see how highlighted libraries incorporate social media within their websites.
For this to be useful for my final OLJ I would expect to find either:
ten that are new to me, or which I understand better now as a result of rereading in this subject.
ways that ahem “web2.0” technologies make a website more effective.
Perhaps if I am lucky
I might find examples
of excellent social media practice
to reference in the second assignment.
The task specifies four particular works, but I also have notes from David King’s presentation, do any of those speak to the library being “participatory”?
(worth noting that Topeka&Shawnee County Library’s (TSCPL) website (I think) and catalog have changed since David made that presentation–kudos on the catalog improvement TSCPL)
for libraries to continue to appeal to community members they must address convenience
(compares to use of laptops with wireless internet, & DVD rental booths at McDonalds)
– [I agree AND believe this is doubly important if I am expected to feel inclined to ‘participate’]
first step in designing the experience:
search for mentions of the library in social networks… [I believe Aaron Tay, the ubiquitous librarian and the swiss army librarian have all explored more extensive network search strategies (for example how can you discover what people want when they’re not talking about the library?) – and a compendium of such strategies would be very handy.]
ask focus groups [Ask them what? if we’re aiming for ‘participatory’. ]
examine your website usage stats & hit-trails [I’d love to get a look at some of these]
observations – well this is fundamental IA (but if you’re not already ‘participatory’ what kind of observations would lead you to discover how to become so? )
… improving touchpoints
stickers on bananas – [triggered a line of thought about making it easy for library members to lifestream their library experiences. Applied to the website, it suggests having tweet/like-worthy content–or more than that: what would be the equivalent of members putting a sticker on their forehead and smiling?]
what do attractive children’s areas suggest?… marketing: having images that convey how desirable the library is as destination – meh; more on destination later
long lines – what is irritating about the website – FIX IT
consistency & wayfinding
don’t show “your process” – [not sure how that applies yet.]
… Going where people gather
mall – [does this necessarily equate to Facebook (etc) presence? or is it more:]
ensure you have a good mobile site. [will those ‘participatory’ elements function via mobile?]
… Its a destination
In terms of the website, is it just about showing what happens at the branches or
[is the website a destination or a doorway – should (?digital branch) show online library member activity (by library members)]
is key (I think, from his encouragement to bring staff photos and names forward, that he means between people)
“Foursquare, Go, Flickr, Facebook, yelp, twitter, youtube” [ and I know that TSCPL has buttons to follow them on Facebook and Twitter. While most people might only want to follow, their site does not really make it super easy to lifestream about the library’s services – such as getting a personalised reading list: wouldn’t that be something some people would lifestream (I would)?]
“your staff” should be highlighted – [ I agree. I’d like to know who I’d be dealing with if I go into the library, for that matter I wouldn’t mind seeing who will be handling my requests. Not so many people appear on TSCPL’s home website now, but faces (of leaders) are visible at “Contact us”… are these the people I would see if I walk in the door? What does that say about ‘belonging’? And some of the blogs show who authors the blogs. Although the capacity to comment is available on blogposts, I do not see many enticing discussion – and I could not see any indicators of open discussions to browse in case I felt like chatting. But would I? Is it not possible that the social web lets us chat with people all across the world because/when we do not want to talk to people in the neighbourhood?]
Digression – Pinterest
Last time I had visited TSCPL’s website was to the digital branch blog: reading their post about exploring Pinterest. They also had a “follow our Pinterest” button in the footer then, and are the pins new this week? Browsing their pins again, this one…
… made me wonder “would it be great to be able to pin from a catalogue” (one that has book covers obviously)–ooh and to see in the catalogue how people have pinned an item? It’d also be nice to add from my local library catalogue to My Library Thing “read not owned” category with a “@TSCPL” tag (actually it would be the initials of my own local library or the consortium from whom I borrow: @SWIFT). It would be good to offer an auto tag and the option to change / add others. All of that (if it was used) sounds like a lot more work for the catalog – all of which I guess would cost the library more?
Would libraries fear too many draws upon their server by sharing the book covers? Does Pinterest draw from the original source every single time it shows an image?
But back to the point of my digression: David was talking about interaction – the big thing discussed about all of the social tools of the last decade is that success depends on what is in it for the individual.
What do tweeters want?
Something interesting & easy to tweet.
What do Facers want?
Something interesting to share in their timeline, or something worth commenting on in yours.
I disagree about how much you can tell about a library from their website – if it is great it might just mean they lucked upon a great designer; or that library leadership values its website face – not necessarily all of the community. For evidence look at all the lovely/slick websites whose catalogues remain crap, and who cannot promise an information response in under 48 hours (or a week).
… Promotion (participatory)
hm, not finding this very practical, yes you want to promote a lot, keep it refreshed so people have reasons to come back?
[I don’t go back to the library website until I’m looking for another book.
I want to receive an email notice when new exhibits or types of programs are planned, with the option to sign up to receive reminders of particular types of programs (eg author visits, but not children’s storytime, or advanced rather than beginner technology sessions). Sure I follow the local library on twitter but who sees every tweet?
On the other hand, when I become aware of an interest event I want to be able to share the event through different streams.
When I attend I want to be able to snap a picture of something remarkable to then share ]
When I visit the website I want to see what others have been saying/pinning/liking about the library or what contributions have been made from the community to local collections.
Orange County were used as an example (although that was 3 years ago, has it changed since?)
All the things I regularly want to do are in one spot (if not top left where I would expect). Request a Title! that is participatory – but not enhanced with social media technology (ie no indication of how many requests the library has filled, or its response speed). While I happened to be doing that I would browse current events. It doesn’t look participatory in an online sense, in that I cannot see what anyone else in the community is saying at/about/through the library. From the home page, if you scroll down bottom left, you can link to facebook, twitter, Pinterest, Goodreads, Youtube etc. Great to see stories being told in video –no captions 🙁 — and that the storytelling video collection (and I think events & databases etc) has share buttons; but there are no invitations to comment.
I would not care about those awards
I hate it when a menu link takes me to a different layout – to me pages that use different layouts should be set apart somehow – and the top navigation space should never change except to show when one is logged in.
Different sites for young children and teenagers. [Okay, but so few libraries do it appealingly. How many manage to appeal to a broad range of teens?
Oddly, Brian highlighted academic libraries, neither of which demonstrates his point well. Orange County on the other hand, did. Has anyone seen any examples of libraries successfully providing (at their websites) participation opportunities for different patron groups (let alone any patron groups)? Local issues FORUMS anyone? (It would be pointless to provide subject forums because the wider world is better at that) ]
… visual cues
use icons to break up lots of text [yes but: I think this has been shown to be insufficient – more important to trim the fat, chunk information carefully and work more on better navigation menus – it is certainly not evident at his example any more]
… inspiring photos
use wisely, showcase distinctive features. [but beware download burdens]
… always accessible search box
“Embed a search box on every page, maybe in the header or in the navigation bar, so patrons can perform a search wherever and whenever they want.” – I agree: when I do happen to browse my local library’s website I get very annoyed at the stinky menu system trying to get back to the catalogue. Beautiful example of search box at University of Virginia Library
okay that was fun, but how relevant to participation is the placement & design of the search box? Essential perhaps: content is still the most important thing the library has to offer – but not quite the aspect on which I am supposed to be concentrating.
As a library user – I want this, or an App
His example is a “reported attack page”… so I could look for other examples, but my questions will be – does the library’s mobile website or app facilitate participation? (which is a different question than whether libraries facilitate participation by taking advantage of the proliferation and the lifestyle of people with mobile/smart phones & tablets?)
” Dedicate a section on your site to posting user feedback along with the library’s official response.” [I have always believed this would be a good idea, but Brian’s example only offers answers to “Frequently asked questions” and a variety of forms for different kinds of questions. David Lee King once spoke about TSCPL’s engagement with community through blogs, which is not really the same thing. Any examples? ]
Dan Brown calls this the principle of multiple pathways. Not expecting website users to all use the same links. [In participatory service terms this would mean sharing buttons on every page anyone might want to share–anything else?]
No argument they’re vital in general. And equally for evaluating efforts to become a ‘participatory library’. Combine analytics with A/B testing perhaps to find the best place for social media buttons (or more participatory invitations/displays if I ever find any)]
While I’m here… oh, I might have mentioned in my posts on delicious how it can be difficult (?impossible?) to detect usage of embedded content.
Easy Way To Ask for Help
Drat I saw a great example of this recently and didn’t screenshot it. ? partici… – ah not really in the public-social context. Would there be a way to make it easy for happy helpees “Like”/tweet their content with help received? I’d tweet it.
Enough note-taking and thinking for the night
If you’re happy and you know it clap your hands!
King, D. (2011, September 30). Creating customer experience: On the web, in the library, in the community. Retrieved from http://www.slideshare.net/davidleeking/creating-customer-experience-on-the-web-in-the-library-in-the-community-9493673
Mathews, B. (2009). Web design matters. Library Journal. Retrieved from http://www.libraryjournal.com/article/CA6634712.html?industryid=47126
As part of my series of starting points before I can work out what to learn with this subject.
Ten types of tweets
Lisa Barone offers 9 types of tweets – exactly what I was seeking and against which I plan to evaluate my own tweeting practices. However, Lisa introduces it as list for people new to using social media. That being the case, I’d assume they’ve not yet attracted a large following, so her suggestions might be more practical in almost reverse order – and one she didn’t mention:
*. Complain (politely) about a product problem
Creators (particularly of social media tools) and their competitors are monitoring these days, and they’ll be eager to present a solution; or others might have found workarounds.
1. Slice of life (Just to warm up perhaps?) (Good to combine with Buddy Media’s advice (below) to tweet images)
2. Conversation: “People are talking all around you.”
Search twitter streams for topics and content that interests you
follow any whose content seems largely to fit your interest
if only one or tweets are interesting – see if you can stretch one or two to conversation
3. Solve other people’s problems: “Find a question you feel confident to answer, and then hop into the conversation.”
4. Retweeting information:
If you’re on twitter for community connection, then finding people whose content is interesting to you will serve two purposes – it provides you with a model; and give you material to retweet. Retweet also serves two purposes: shares interesting things with people who follow you; and tells the original tweeter what you’re interested in.
5. Community highlighting: It’s not about you!
(Lisa refers to tweeting about someone who: left a really insightful comment on your blog post (link to the comment permalink); or who just released an e-book you want to share; or who was just invited to speak at an industry conference.)
6. Link to your blogposts if you’re blogging.
I agree with telling people what inspires you, but Lisa’s first recommendation about sharing the things you hate? My mother’s caution about not saying anything if nothing nice can be said echoes in my ears. Plus, why promote something with which you disagree? On the other hand, a provocative title linking to a blogpost (perhaps of your own) that contains sturdy critique – that’s constructive.
8. Information sharing:
“Tweet links to interesting articles you read, industry research, studies, or anything else you think your audience would enjoy.”
By this time you may have a larger following, and if they can’t answer they might retweet for you.
Lee’s post is the first time I have seen ClickToTweet in action. Ever wanted to tweet a point hidden within a post, found the button’s auto-title not quite to your point, and struggled to synthesise something tweet-worthy? This could help your reader’s overcome that hurdle. I would recommend that Lee make use of anchor title to explain the feature, or preview the autotext.
For my learning plan:
I will want to consider how some of these translate to institutional twitter accounts (eg ‘slice of life’ & ‘disagreement’).
Because I have done almost all of the above except yet called to action or spelled out the word “Retweet”
Just discovered (via google) Snap Bird for searching my own tweets. And what do you know, once upon a time one of my RT contained the word “Retweet” as a call to action 🙂